In the pay-per-call space, not all calls are the same. Two of the most common types are inbound calls and live transfers, and while both can deliver strong results, they serve different purposes depending on your sales structure, team size, and offer type. Understanding how they work helps you make better decisions and improve your close rates.
Inbound calls happen when a consumer sees an ad, dials a tracking number, and is routed to your team. These calls are typically raw, meaning the caller has not been pre-screened by a live agent. The upside is volume. Inbound calls are easier to scale, and when the intent is strong, they convert well. They work best when your sales team is trained to qualify and close in real time.
Live transfer calls are filtered before they reach you. A call center or agent speaks with the consumer first, confirms eligibility, and only then connects them directly to your team. These calls are warmer, more qualified, and often longer. They are also more expensive because of the additional filtering, but for high-value verticals, they can be worth the investment. Live transfers are a good fit for teams that need consistent qualification before engaging with a lead.
Buyers often ask which type of call performs better. The answer depends on your goals. If you have a trained team ready to qualify leads on the spot, inbound calls may give you more scale. If you want your reps focused only on closable opportunities, live transfers provide efficiency and predictability.
At Ringvivo, we help buyers align with the right type of call delivery based on their needs. Whether you want volume, precision, or both, we build campaigns that filter, route, and qualify traffic to match your goals. It’s not about choosing one type over the other. It’s about using the right call flow to maximize results.
.svg)
