When it comes to dominating local search results, most businesses focus on Google Business Profiles and customer reviews. But there’s a hidden gem that’s often overlooked: schema markup, especially when placed within your website’s header. This invisible code gives search engines clear context about your business, helping you rank higher and show up in rich search results.
Schema markup is a form of structured data that tells search engines what your content means, not just what it says. It uses a standardized vocabulary from schema.org to label important pieces of information like your business name, address, operating hours, services, and reviews.
Search engines, especially Google, rely on structured data to populate local search results, map listings, and featured snippets. Adding LocalBusiness or Organization schema can:
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